Request for Expression of Interest for Detailed Market Assessment of ICT Sectors in Nigeria at the Federal Ministry of Industry, Trade and Investment (FMITI)

Federal Ministry of Industry, Trade and Investment (FMITI)

Growth & Employment (GEM) Project – Credit No. NG – 4882

Request for Expression of Interest

For Detailed Market Assessment of ICT Sectors in Nigeria

No. GEM/CS/CQ/2015/62


The Federal Government of Nigeria (FGN) has received financing from the World Bank towards the implementation of the Growth and Employment (GEM) Project in Nigeria.

A GEM Federal Project Implementation Unit (FPIU) has been established in the Federal Ministry of Industry, Trade and Investment (FMITI) to implement IDA credit funded activities.

The GEM Project Development Objective is: To increase firm growth and employment in participating firms in Nigeria. This will be addressed by improving the Investment Climate (Component A, funded directly by DFID) and by strengthening industry competitiveness and job creation (Component B, funded in part by IDA), and by leveraging impact beyond immediate stakeholders and target areas (Component C, funded by IDA). Key indicators focus on firm performance and productivity, including value added per worker, sales growth and number of workers per firm.

One of the industrial sub-sectors seen as having growth potential and an ability to improve competitiveness in the GEM project is the ICT Sector.

Objectives of the Assignment:

The key objectives of this assignment are to:

(i.)     Conduct an industry analysis of all sectors within the ICT industry

(ii.)    Conduct a market analysis of all key markets within the ICT industry

(iii.)   Identify areas of opportunity for growth of firms and employment

(iv.)   Make recommendations on initiatives or interventions for the above areas of opportunities

Scope of Work:

The consultancy/Research firm will conduct a detailed industry and market analysis of the ICT sector within Nigeria through primary and secondary research methodologies, which would ascertain the nature of the sector in order to identify opportunities for the growth of firms and employment within the sector, and to make appropriate recommendations for interventions and initiatives that can foster the aforementioned growth.

(a.)    Industry Analysis

This should entail the following:

(i.)     Identification and breakdown of all the key industries within the sector,

(ii.)    The key forces which drive competition within each industry

(iii.)   PESTEL Analysis

(iv.)   SWOT

(v.)    Identification of key firms within the various industries (producers, suppliers, service providers).

(vi.)   An action plan to increase linkage and competitiveness of firms within the cluster.

This should highlight the following:

(1.)    Governmental policies and how they affect various ICT firms, their structures and activities in their various value chains.

(2.)    Firm-level actions which are the areas of gaps or deficiencies e.g. Skills mismatch, norms, management, etc.

(i.)     Industry Inputs;

(ii.)    Related & Supporting Industries

(b.)    Market Analysis

For each industry, a market analysis is to be conducted which must determine the market size, trends, segmentation and more for the key markets within each of these industries with a view to highlighting areas of significant potential for firm(s) and employment growth.

The market analysis should highlight the following:

(i.)     Segmentation

(ii.)    Market Size (current and future)

(iii.)   Market Trends

(iv.)   Market Growth Rate

(v.)    Market Opportunity

(vi.)   Market Profitability

(vii.)  Industry Cost Structure

(viii.) Distribution Channels

(ix.)   Value Chain

(c.)     Market Research

Consultancy/Research firms should state how they wish to carry out this market Research.

Competency and Expertise Requirements:

The firm shall have a broad background that contains Information and Communication Technology (ICT), industry experience, Small and Medium Enterprises (SME), development experience, entrepreneurship experience and/or financial sector experience, venture capital/private equity exposure, as well high analytical skills for the generation of a useful Commercial report.

Must also possess up to 15years Experience in the following:

(i.)     Policy and Strategy Formulation

(ii.)    Market Research & Intelligence, software and/or web development, system integration/networking

(iii.)   Technology Development & Support

(iv.)   Project Management, ICT entrepreneurship, market research design and methodology

(v.)    ICT related Publication.

(vi.)   Data Gathering Competency covering wide Geographical area – preferably (National)

(vii.)  Use Statistical tools & software of Data analysis

(viii.) Commercial/Policy based research

(ix.)   Finance and Account

(x.)    Appreciation of the commercial realities of ICT businesses (funding, human capital, competence in Market Structure, Demand & Supply chain, Competitive landscape, etc.)

(xi.)   With firms of different sizes & Maturity (Start-ups, SME, corporations and multinationals)

(xii.)  Understanding of the different stakeholder groups and trade associations within the industry.

(xiii.) Project Management & Project Implementation

(xiv.) Market Research & Marketing.

Submission of Expressions of Interest (EOIs):

Prospective firms should submit expressions of interest detailing the following information as basis for pre-qualification:

(i.)     Profile of firm including ownership structure with full contact details

(ii.)    Evidence of Detailed direct experience of Research/Reports Generation in the ICT industry in Nigeria

(iii.)   Evidence of strong knowledge and networks in the Nigerian ICT industry

(iv.)   Knowledge of the ICT industry regulation and practice in Nigeria

(v.)    Evidence of similar Publications

(vi.)   Evidence of similar assignment with multinational organizations/donor funded agencies will be an added advantage.

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank’s Guidelines: Selection and Employment of Consultants under IBRD Loans and IDA Credits & Grants by World Bank Borrower, Revised January 2011. Firms may associate with other firms in the form of a joint venture or a sub consultancy to enhance their qualifications and must be supported with evidence of partnership agreement and MoU. A firm will be selected in accordance with the Consultants Qualification Selection (CQS) Method set out in the Consultant Guidelines.

Further information can be obtained at the address below during office hours 9.00am to 4.00pm, Monday through Friday (except public holidays) from the Project Coordinator, Tel: +2348039265356 or+2348057763523

Consultants may associate with other firms in the form of a Joint Venture or a sub consultancy to enhance their qualification with evidence of partnership agreement and MoU…

Expressions must be submitted in five (5) hard copies (one original and four copies plus one CD Rom), in a sealed envelope clearly marked “Expression of Interest for detailed market assessment of ICT sectors in Nigeria” to the address below in person or by courier mail not later than Wednesday, July 1st 2015.


Project Coordinator,

Growth and Employment (GEM) Project,

The Federal Ministry of Industry, Trade and Investment,

Block G, Room 225,

Old Federal Secretariat,

Area 1, Garki,


Tel: +2348039265356 or+2348057763523

Email: or

Interested firms should note that:

(a.)    Submissions shall be in English language only

(b.)    Submissions through electronic media shall be rejected; and

(c.)     Submissions received after the deadline shall be rejected

Only shortlisted Consultants will be contacted.