Request for Letter of Intent at the U.S. Centers for Disease Control and Prevention (CDC), U.S Embassy, Abuja
Embassy of the United States of America
Project Announcement: Request for Letter of Intent
The U.S. Centers for Disease Control and Prevention (CDC), an arm of the U.S Embassy in Abuja is seeking the services of a vendor to develop culturally appropriate health communications messages and television programming for Hausa speaking audiences in northern Nigeria in support of polio eradication programs and increased demand for routine immunizations.
Background and Purpose
To provide northern Nigeria with childhood and basic health information that is accurate, consistent and informative to eradicate polio and increase demand for routine immunization.
Project Objective
Key Objectives:
(1) Provide health messages and recommendations in Hausa language on basic health interventions for mothers and children specifically on polio and routine immunization.
(2) Reduce misconceptions of polio vaccine and other vaccines.
(3) Increase the demand for routine immunization in northern Nigeria and immunization rates in children under 5-years of age.
(4) Reduce the number of children absent during house to house polio vaccination campaigns in northern Nigeria.
(5) Increase Hausa language communication tools for delivery of health messages to diverse audiences.
Scope of Work
This project will create Hausa language television programming to inform and promote health behaviors to decrease diseases in high risk areas. CDC and UNICEF will provide technical assistance in the development of messages and scripts to insure information is consistent, and accurate. The television production of public services announcements (PSAs) will be collaboration between CDC, UNICEF and the selected partner organization.
The selected organization will produce programming to include health messages related to immunization, nutrition, child survival and basic health messaging. The target audience for messaging will include caregivers, head of households, children, traditional and religious leaders, health care providers and community leaders. The selected organization should identify individuals within the northern Nigeria community who have expertise in the subject matter to serve as participants in broadcast programs on key child survival issues including polio, immunization and nutrition issues. These broadcast programs should be aired in Hausa language and at times when target audiences, particularly caregivers, are most likely to view the program. The broadcast programs should include scenes on polio in the context of health and be featured on existing drama series. These programs should be aired immediately before national and sub-national polio vaccination campaigns.
The selected organization will partner with UNICEF to develop listening/viewing clubs for key programs using Volunteer Community Mobilizers (VCM) to facilitate clubs with caregivers in high-risk areas. The programming should be short vignettes. The programs should be able to be displayed on mobile devices for easier use in the field.
The selected organization will air community roundtable discussions on immunizations and possible documentary on polio and routine immunization.
Letter of Intent:
If interested in being considered for this solicitation, please send back a Letter of Intent along with a company prospectus which describes similar activity in Nigeria to the U.S Embassy Abuja Procurement Team via email at AbujaProcurement@state.gov on or before Friday 27th February 2015.
